October 2018
Social Stats @ ChathamU

Monthly metrics reporting for Chatham University’s Facebook, Twitter, and Instagram.
Please see “Definitions” at the bottom of the page for explanations of different metrics.


October was a busy month for Social at ChathamU, with topical posts ranging from a student project pertinent to Indigenous People’s Day, to reaffirming Chatham’s acceptance of trans and non-binary people to Fall Open House and Reunion weekend. However, the month will always be marred by the tragic events at the Tree of Life Synagogue, and our high number of engagements and shares during this month reflect just how important social is not only as a tool for university communication but also as a place for our community to gather.


  • Eden Hall Campus’ First Residents

  • Alumni Reunion Weekend

  • Fall Open House

  • Life at Eden Hall: Honey Video

  • Aging Simulation Lab

  • Campus Employment

  • Reaffirmation of Chatham’s Commitment to Trans and non-binary community

  • Sandra Taylor profile

  • Active Shooter at Tree of Life

  • President Finegold’s Statement on Tree of Life

  • Magda Brown lecture via Washington Post

  • Vigil Announcement



Reach: The total number of people who have seen a post at least once. This metric is best used to measure a post’s impact on Facebook and Instagram.
Impressions: The total number of times a post has appeared on a particular platform. Due to the nature of Twitter’s algorithm, impressions are a better indicator of success than reach for Twitter.
Page likes: The total number of page likes our Facebook page has sustained over a two week period.
Facebook Engagements: The total number of reactions (likes, loves, haha, wow, sad, angry etc), comments, and shares of Facebook posts.