October 2018
Social Stats @ ChathamU

Bi-weekly metrics reporting for Chatham University’s Facebook, Twitter, and Instagram.
Please see “Definitions” at the bottom of the page for explanations of different metrics.


October 1st - 14th, 2018

10.14 metrics image.jpg
Social posts this week detailed Chatham’s women’s soccer team being named College Team Academic Award Winner, a student project detailing the Haudenosaunee Confederacy at Eden Hall Campus, World Mental Health Day, Alumni Reunion Weekend, and more.


  • Women’s Soccer Named College Team Academic Award Winner

  • Eden Hall Campus’ First Residents

  • Emerging Leaders Retreat

  • World Mental Health Day

  • Alumni Reunion Weekend

  • National Farmer’s Day

  • Fall Open House


October 15th - 28th, 2018

This two-week period includes October 27th, the date of the tragic Tree of Life shooting. While content before the 27th featured student experience-centered content, a story on our aging simulation lab, a faculty profile and pre-Halloween posts, we scrapped much of our planned content after the 27th. Instead, we released pertinent information the day of the shooting and a statement from President Finegold.


  • 3 Questions for Out-of-Town Students

  • Life at Eden Hall: Honey Video

  • Aging Simulation Lab

  • Campus Employment

  • Reaffirmation of Chatham’s Commitment to Trans and non-binary community

  • Sandra Taylor profile

  • It’s On Us Video

  • Family and Friends Weekend

  • Active Shooter at Tree of Life

  • President Finegold’s Statement on Tree of Life


October 29th - November 11th, 2018 metrics image.jpg
For the first week of this period, much of our planned content— including a video about Chatham ghost stories, a profile of Beth Roark’s work on art in cemeteries, and other pieces— seemed inappropriate in the wake of the Tree of Life shooting. Instead, we shared a Washington Post article about speaker Magda Brown and information on our campus-wide vigil. Other posts from later in this period include the Princeton Review Green Honor Roll designation and the Irish Ambassador’s visit.


  • Magda Brown lecture via Washington Post

  • Vigil Announcement

  • Vigil Post

  • Voting Day

  • Princeton Review Green Honor Roll

  • Foliage Pictures

  • Irish Ambassador at Chatham

  • Sheryl St. Germain

  • Campus Tour



Reach: The total number of people who have seen a post at least once. This metric is best used to measure a post’s impact on Facebook and Instagram.
Impressions: The total number of times a post has appeared on a particular platform. Due to the nature of Twitter’s algorithm, impressions are a better indicator of success than reach for Twitter.
Page likes: The total number of page likes our Facebook page has sustained over a two week period.
Facebook Engagements: The total number of reactions (likes, loves, haha, wow, sad, angry etc), comments, and shares of Facebook posts.