November 2018
Social Stats @ ChathamU

Bi-weekly metrics reporting for Chatham University’s Facebook, Twitter, and Instagram.
Please see “Definitions” at the bottom of the page for explanations of different metrics.


October 29th - November 11th, 2018 metrics image.jpg
For the first week of this period, much of our planned content— including a video about Chatham ghost stories, a profile of Beth Roark’s work on art in cemeteries, and other pieces— seemed inappropriate in the wake of the Tree of Life shooting. Instead, we shared a Washington Post article about speaker Magda Brown and information on our campus-wide vigil. Other posts from later in this period include the Princeton Review Green Honor Roll designation and the Irish Ambassador’s visit.


  • Magda Brown lecture via Washington Post

  • Vigil Announcement

  • Vigil Post

  • Voting Day

  • Princeton Review Green Honor Roll

  • Foliage Pictures

  • Irish Ambassador at Chatham

  • Sheryl St. Germain

  • Campus Tour



November 12th - 25th, 2018

11.11 .11.25 metrics image.jpg
Social posting for this two week period featured some content that was tabled due to the Tree of Life shooting, such as the Brittany Hailer and Beth Roark profiles, and seasonal content around fall foliage, Thanksgiving, and the first snow of the season (always winners for engagement and showcasing our beautiful campus), plus our PA Resources Council Leadership award.


  • Veterans Day

  • Megan Gallagher profile

  • Brittany Hailer profile

  • Harvest Dinner

  • Beth Roark and art in cemeteries profile

  • First Snow of the season

  • Fall foliage pictures

  • PA Resources Council Leadership Award

  • Happy Thanksgiving



Reach: The total number of people who have seen a post at least once. This metric is best used to measure a post’s impact on Facebook and Instagram.
Impressions: The total number of times a post has appeared on a particular platform. Due to the nature of Twitter’s algorithm, impressions are a better indicator of success than reach for Twitter.
Page likes: The total number of page likes our Facebook page has sustained over a two week period.
Facebook Engagements: The total number of reactions (likes, loves, haha, wow, sad, angry etc), comments, and shares of Facebook posts.