Social Stats @ ChathamU
Bi-weekly metrics reporting for Chatham University’s Facebook, Twitter, and Instagram.
Please see “Definitions” at the bottom of the page for explanations of different metrics.
October 29th - November 11th, 2018
Magda Brown lecture via Washington Post
Princeton Review Green Honor Roll
Irish Ambassador at Chatham
Sheryl St. Germain
November 12th - 25th, 2018
Megan Gallagher profile
Brittany Hailer profile
Beth Roark and art in cemeteries profile
First Snow of the season
Fall foliage pictures
PA Resources Council Leadership Award
Reach: The total number of people who have seen a post at least once. This metric is best used to measure a post’s impact on Facebook and Instagram.
Impressions: The total number of times a post has appeared on a particular platform. Due to the nature of Twitter’s algorithm, impressions are a better indicator of success than reach for Twitter.
Page likes: The total number of page likes our Facebook page has sustained over a two week period.
Facebook Engagements: The total number of reactions (likes, loves, haha, wow, sad, angry etc), comments, and shares of Facebook posts.