May 2019
Social Stats @ ChathamU

Monthly metrics reporting for Chatham University’s Facebook, Twitter, and Instagram.
Please see “Definitions” at the bottom of the page for explanations of different metrics.

May 2019 on Chatham’s social media saw evergreen content like Bucket and Blossom Day and the release of our professional graduation pics. We also heavily focused content on Health and ChathamU, featuring faculty discourses on nursing and climate change along with student and alumni profiles in exercise science and psychology. We featured several engagement-driving, “feel good” contents pieces around college decision day, our study abroad experience, Rachel Carson’s birthday, and highlighting Chatham’s 150th day of our 150th year.


  • College Decision Day

  • Bucket and Blossom Day

  • Graduation pictures

  • Happy Nurses Week

  • Soon to Be ChathamU Student Hannah Kozak in Washington Post

  • Nursing and Climate Change

  • New lineup for summer series

  • PsydD alumni Nicholas Uram

  • Ducklings at the pond

  • Food, Farm, and Field promotion

  • Study Abroad Experience

  • Chatham DPT feature

  • Ryan Wolf Student profile

  • Grant field announcement

  • NEA grant for WWW

  • Rachel Carson’s Birthday

  • 150th day or our 150th year video


Click each post to view the original.



Reach: The total number of people who have seen a post at least once. This metric is best used to measure a post’s impact on Facebook and Instagram.
Impressions: The total number of times a post has appeared on a particular platform. Due to the nature of Twitter’s algorithm, impressions are a better indicator of success than reach for Twitter.
Page likes: The total number of page likes our Facebook page has sustained over a two week period.
Facebook Engagements: The total number of reactions (likes, loves, haha, wow, sad, angry etc), comments, and shares of Facebook posts.