March 2019
Social Stats @ ChathamU

Monthly metrics reporting for Chatham University’s Facebook, Twitter, and Instagram.
Please see “Definitions” at the bottom of the page for explanations of different metrics.

March social media at ChathamU saw the introduction of two ongoing series focusing on academics: #MajorMonday and #FacultyFriday. We also continued our Helpful Heroes series, launched 150 Year merchandise, published Pulse pieces like “Six Crucial College Experiences,” and acknowledged seasonality.


  • “Spring” break

  • Seeds of Change Conference at EHC

  • International Women’s Day

  • Helpful Heroes of Chatham: Lesli Somerset

  • Six crucial college experiences

  • Saturday campus tour

  • #MajorMonday: Women’s and Gender Studies

  • Chatham 150 Merchandise

  • First day of Spring

  • Voter Friendly Campus Designation

  • Student Life @ ChathamU

  • #FacultyFriday: Carrie Helms Tippen



Reach: The total number of people who have seen a post at least once. This metric is best used to measure a post’s impact on Facebook and Instagram.
Impressions: The total number of times a post has appeared on a particular platform. Due to the nature of Twitter’s algorithm, impressions are a better indicator of success than reach for Twitter.
Page likes: The total number of page likes our Facebook page has sustained over a two week period.
Facebook Engagements: The total number of reactions (likes, loves, haha, wow, sad, angry etc), comments, and shares of Facebook posts.