Social Stats @ ChathamU
Monthly metrics reporting for Chatham University’s Facebook, Twitter, and Instagram.
Please see “Definitions” at the bottom of the page for explanations of different metrics.
Seeds of Change Conference at EHC
International Women’s Day
Helpful Heroes of Chatham: Lesli Somerset
Six crucial college experiences
Saturday campus tour
#MajorMonday: Women’s and Gender Studies
Chatham 150 Merchandise
First day of Spring
Voter Friendly Campus Designation
Student Life @ ChathamU
#FacultyFriday: Carrie Helms Tippen
Reach: The total number of people who have seen a post at least once. This metric is best used to measure a post’s impact on Facebook and Instagram.
Impressions: The total number of times a post has appeared on a particular platform. Due to the nature of Twitter’s algorithm, impressions are a better indicator of success than reach for Twitter.
Page likes: The total number of page likes our Facebook page has sustained over a two week period.
Facebook Engagements: The total number of reactions (likes, loves, haha, wow, sad, angry etc), comments, and shares of Facebook posts.