June 2019
Social Stats @ ChathamU

Monthly metrics reporting for Chatham University’s Facebook, Twitter, and Instagram.
Please see “Definitions” at the bottom of the page for explanations of different metrics.

June Social at ChathamU focused on our campus locations and their unique offerings through photographs across platforms as well as bespoke Instagram Story content highlighting each location. We also featured three events that tied Chatham to our larger Pittsburgh community: the Shadyside historical campus tour, the groundbreaking at Graham Field, and the Food Bank Farm initiative at Eden Hall Campus.


  • Shadyside Campus Historical Tour

  • Women and Science panel Recorder story

  • “Here You Are” feature

  • New 150th Gear

  • Graham Field Groundbreaking

  • Food Bank Farm

  • New Student Registration Day

  • Rachel Carson in Public Art

  • Helpful Heroes of Chatham- Chef Chris Galarza


Click each post to view the original.



Reach: The total number of people who have seen a post at least once. This metric is best used to measure a post’s impact on Facebook and Instagram.
Impressions: The total number of times a post has appeared on a particular platform. Due to the nature of Twitter’s algorithm, impressions are a better indicator of success than reach for Twitter.
Page likes: The total number of page likes our Facebook page has sustained over a two week period.
Facebook Engagements: The total number of reactions (likes, loves, haha, wow, sad, angry etc), comments, and shares of Facebook posts.