July 2019
Social Stats @ ChathamU

Monthly metrics reporting for Chatham University’s Facebook, Twitter, and Instagram.
Please see “Definitions” at the bottom of the page for explanations of different metrics.

July social stats.jpg
Social at ChathamU for July saw 150th-related announcements like Chatham Day at the Pirates and Reunion Weekend registration opening as well as food and sustainability-related news placements on WESA, WTAE, and even the Weather Channel! Other content includes Move-In Day reminders, MPAS white coat ceremony, a College of Distinction recognition and more.


  • Pittsburgh “Food shed” Map via CRAFT

  • MPAS White Coat Ceremony

  • Grass Maze Aerial Video of EHC

  • Food Bank Farm on WTAE

  • Chatham Day at the Pirates Announcement

  • Happy July 4th

  • Eden Hall Campus on the Weather Channel

  • Summer Visit Day

  • College of Distinction regocnition

  • Move-In Day Reminder

  • Reunion Weekend Announcement


Click each post to view the original.



Reach: The total number of people who have seen a post at least once. This metric is best used to measure a post’s impact on Facebook and Instagram.
Impressions: The total number of times a post has appeared on a particular platform. Due to the nature of Twitter’s algorithm, impressions are a better indicator of success than reach for Twitter.
Page likes: The total number of page likes our Facebook page has sustained over a two week period.
Facebook Engagements: The total number of reactions (likes, loves, haha, wow, sad, angry etc), comments, and shares of Facebook posts.