Social Stats @ ChathamU
Monthly metrics reporting for Chatham University’s Facebook, Twitter, and Instagram.
Please see “Definitions” at the bottom of the page for explanations of different metrics.
New Year’s Day
La prima coffee video
Ciera Young Recorder Story
CWE Recorder story
Welcome back to spring semester
Helpful heroes of Chatham with Kristen Spirl
150 Anniversary Launch
MLK Commemoration Breakfast
MLK Day Message
Margie Whitmer Recorder story
School closure 1/29 and 1/30
Reach: The total number of people who have seen a post at least once. This metric is best used to measure a post’s impact on Facebook and Instagram.
Impressions: The total number of times a post has appeared on a particular platform. Due to the nature of Twitter’s algorithm, impressions are a better indicator of success than reach for Twitter.
Page likes: The total number of page likes our Facebook page has sustained over a two week period.
Facebook Engagements: The total number of reactions (likes, loves, haha, wow, sad, angry etc), comments, and shares of Facebook posts.