January 2019
Social Stats @ ChathamU

Monthly metrics reporting for Chatham University’s Facebook, Twitter, and Instagram.
Please see “Definitions” at the bottom of the page for explanations of different metrics.

jan 19 social stats.jpg
This month saw content related to our 150th launch, the beginning of the “Helpful Heroes of Chatham” series, Martin Luther King Day, as well as content from the Fall 2018 issue of the Recorder, repurposed on Pulse. Two events also saw an increase of engagement and shares: the closure of the University on January 29th and 30th, and the unfortunate death of Kitty the campus cat.


  • New Year’s Day

  • La prima coffee video

  • Ciera Young Recorder Story

  • CWE Recorder story

  • Welcome back to spring semester

  • Helpful heroes of Chatham with Kristen Spirl

  • 150 Anniversary Launch

  • MLK Commemoration Breakfast

  • MLK Day Message

  • Kitty Dies

  • Margie Whitmer Recorder story

  • School closure 1/29 and 1/30



Reach: The total number of people who have seen a post at least once. This metric is best used to measure a post’s impact on Facebook and Instagram.
Impressions: The total number of times a post has appeared on a particular platform. Due to the nature of Twitter’s algorithm, impressions are a better indicator of success than reach for Twitter.
Page likes: The total number of page likes our Facebook page has sustained over a two week period.
Facebook Engagements: The total number of reactions (likes, loves, haha, wow, sad, angry etc), comments, and shares of Facebook posts.