February 2019
Social Stats @ ChathamU

Monthly metrics reporting for Chatham University’s Facebook, Twitter, and Instagram.
Please see “Definitions” at the bottom of the page for explanations of different metrics.

social stats feb 19.jpg
February on ChathamU’s social featured seasonal events like Groundhog’s and Valentine’s Day, as well as our women’s basketball team heading to PAC playoffs and our men’s team entering DIII playoffs for the first time. Beyond seasonality, we featured Pulse interviews with a current international student, an alumna in STEM, and announcements like the Bee Campus designation and Eat N’ Park scholarship.


  • Groundhog’s Day

  • Student profile of Vini Muniz

  • Out of Many Gallery Opening

  • Bee Campus

  • 3 Questions for a STEM Alumna

  • Day of Giving Save the Date

  • Valentine’s Day

  • Chatham and Pittsburgh 150th

  • Academic Visit Day

  • Chatham men and women’s basketball teams headed to PAC playoffs

  • WTAE-TV story on men’s basketball team

  • Eat N Park Scholarship



Reach: The total number of people who have seen a post at least once. This metric is best used to measure a post’s impact on Facebook and Instagram.
Impressions: The total number of times a post has appeared on a particular platform. Due to the nature of Twitter’s algorithm, impressions are a better indicator of success than reach for Twitter.
Page likes: The total number of page likes our Facebook page has sustained over a two week period.
Facebook Engagements: The total number of reactions (likes, loves, haha, wow, sad, angry etc), comments, and shares of Facebook posts.