Social Stats @ ChathamU
Monthly metrics reporting for Chatham University’s Facebook, Twitter, and Instagram.
Please see “Definitions” at the bottom of the page for explanations of different metrics.
Student profile of Vini Muniz
Out of Many Gallery Opening
3 Questions for a STEM Alumna
Day of Giving Save the Date
Chatham and Pittsburgh 150th
Academic Visit Day
Chatham men and women’s basketball teams headed to PAC playoffs
WTAE-TV story on men’s basketball team
Eat N Park Scholarship
Reach: The total number of people who have seen a post at least once. This metric is best used to measure a post’s impact on Facebook and Instagram.
Impressions: The total number of times a post has appeared on a particular platform. Due to the nature of Twitter’s algorithm, impressions are a better indicator of success than reach for Twitter.
Page likes: The total number of page likes our Facebook page has sustained over a two week period.
Facebook Engagements: The total number of reactions (likes, loves, haha, wow, sad, angry etc), comments, and shares of Facebook posts.