December 2018
Social Stats @ ChathamU

Monthly metrics reporting for Chatham University’s Facebook, Twitter, and Instagram.
Please see “Definitions” at the bottom of the page for explanations of different metrics.

Dec stats USE.jpg
This month’s content marked the “beginning of the end” of Fall Semester 2018. We highlighted two of Chatham’s favorite traditions— Candlelight, and Moonlight Breakfast— celebrated Christmas and New Year’s with fun gifs, and looked back on 2018 with “ChathamU Year in Review” content.


  • Pictures from Candlelight

  • Moonlight Breakfast

  • Good luck on exams featuring Andy Mellon

  • Holiday Decor in Mellon

  • Merry Christmas gif

  • “ChathamU Year in Review” from student perspective

  • Happy New Year gif



Reach: The total number of people who have seen a post at least once. This metric is best used to measure a post’s impact on Facebook and Instagram.
Impressions: The total number of times a post has appeared on a particular platform. Due to the nature of Twitter’s algorithm, impressions are a better indicator of success than reach for Twitter.
Page likes: The total number of page likes our Facebook page has sustained over a two week period.
Facebook Engagements: The total number of reactions (likes, loves, haha, wow, sad, angry etc), comments, and shares of Facebook posts.