April 2019
Social Stats @ ChathamU

Monthly metrics reporting for Chatham University’s Facebook, Twitter, and Instagram.
Please see “Definitions” at the bottom of the page for explanations of different metrics.

April 2019 was a very busy month on ChathamU Social. Evergreen, high-engagement events like Closing Convocation and Commencement combined with the new date for Day of Giving and two successful social media takeovers from the Committee for Sexual Respect and the Chatham Arboretum to create an increase in reach and engagement for the month.


  • April Fools Day

  • Student Employee Week

  • 150th Events announcement

  • Day of Giving

  • Earth Month Festival / Out of the Darkness Walk / New Student Registration Day Weekend

  • Closing Convocation

  • Sexual Awareness Month takeover

  • Spring Formal Short Video

  • Art Survey and Student Science Presentation Day

  • Easter

  • Earth Day

  • Arbor Day Takeover

  • Chatham 150- Chatham and teachers

  • Commencement Day

  • Mortarboards


Click each post to view the original.



Reach: The total number of people who have seen a post at least once. This metric is best used to measure a post’s impact on Facebook and Instagram.
Impressions: The total number of times a post has appeared on a particular platform. Due to the nature of Twitter’s algorithm, impressions are a better indicator of success than reach for Twitter.
Page likes: The total number of page likes our Facebook page has sustained over a two week period.
Facebook Engagements: The total number of reactions (likes, loves, haha, wow, sad, angry etc), comments, and shares of Facebook posts.