Social Stats @ ChathamU
Monthly metrics reporting for Chatham University’s Facebook, Twitter, and Instagram.
Please see “Definitions” at the bottom of the page for explanations of different metrics.
April Fools Day
Student Employee Week
150th Events announcement
Day of Giving
Earth Month Festival / Out of the Darkness Walk / New Student Registration Day Weekend
Sexual Awareness Month takeover
Spring Formal Short Video
Art Survey and Student Science Presentation Day
Arbor Day Takeover
Chatham 150- Chatham and teachers
Click each post to view the original.
Reach: The total number of people who have seen a post at least once. This metric is best used to measure a post’s impact on Facebook and Instagram.
Impressions: The total number of times a post has appeared on a particular platform. Due to the nature of Twitter’s algorithm, impressions are a better indicator of success than reach for Twitter.
Page likes: The total number of page likes our Facebook page has sustained over a two week period.
Facebook Engagements: The total number of reactions (likes, loves, haha, wow, sad, angry etc), comments, and shares of Facebook posts.